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Ideal for formal daytime events, this dreamy dress is complete with a classic square neckline for a timeless look

Finish it off with a pair of black loafers, and youre dressed and ready for the office

I just go in once a week for a tune-up, and the progress keeps coming, gradually and consistently

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views